Italpinas Euroasian Design and Eco-development Corporation (ITPI), Primavera Residences’ developer, partners with XU DevCom as they exhibit various communication materials to pursue their campaigns on ecological protection and the informed choices for a healthy choices. With the theme Sampit sa dapit, I-syagit, senior DevCom students address the city’s prominent issues through campaign materials adhering to the voices of the underserved.
“It’s payback time,” says Mia Lluisma, Syagit 2015 Overall Head, “This March 10-12, SYAGIT 2015 offers a variety of communication materials that feature food security and environmental protection. These materials provide information in the hope that the residents and the government take the necessary actions to address the issues on environmental degradation and food security.”
The theme for this year’s SYAGIT is divided into two, which are focused on the campaigns on food security and environmental protection. The campaign on food security through posters and infographics could help spread awareness on the issue on food scarcity and hunger and to also promote sustainable agriculture in the city. On the other hand, the campaign in environmental protection is addressed through posters and newsletters that were gathered from the different communities in the city. All of these materials will be incorporated in the different campaigns of the communities to actively spread awareness the city’s prominent concerns.
“As communicators for the city’s development, SYAGIT aims to awaken the spirits of Kagay-anons in addressing the growing problems in the city and to act on them,” Ariana Pagdanganan, Marketing Head Syagit 2015, said.
Primavera, front-runner in promoting green advocacies in CdO
As the first eco-friendly property in Cagayan de Oro, Primavera Residences a front-runner in promoting and supporting green advocacies in the city. Also committed in sustainable properties, Primavera makes sure to fully support projects that stimulates environmental campaigns in the city.
Primavera Residences’ developer, Italpinas Euroasian Design and Eco-development Corporation (ITPI), won numerous local and international awards for its contemporary design with natural airflow through inner spaces, and architectural elements designed precisely for the location’s latitude to shade the building’s surface from the sun throughout the year. The project has been cited as one of Asia’s top 10 clean energy projects because of its capacity to help residents save as much as 32% on air-conditioning energy consumption.
The multi-awarded building is located in a master planned community in uptown Cagayan de Oro and has supported several sustainable projects that promotes eco-friendliness and community development. It has also been effectively on the lead in supporting sustainable projects in the city.