Panache’s Shlaen Eyes Investment Opportunities in Cagayan de Oro


“Your country [Philippines] has been known as always a laggard, but the ascent is real, and there is opportunity in the secondary cities with upside (for investors),” Alexander Karolik Shlaen said to Powerplay Magazine.

Alexander Karolik Shlaen, one of Asia’s top luxury connoisseurs and CEO of SG’s Panache Management, made it in papers, magazines and televisions talking about the Philippines as the next big thing in the real estate industry.

Hailed as the “Luxury Expert in Singapore”, he also works closely with developers and real estate companies since Panache’s brands deliver the luxury experience his clients look for.

“There are only a few good investment companies and wealthy houses watching the [Asian] region, and I’m doing my own investments as well, I’m not just a middleman,” Shlaen explained.

Schlaen made his second visit in the Philippines in 2014, and has predicted the Philippines as the up-and-coming player in Southeast Asia.


Talking to CNBC, Panache’s Shlaen, who is chairman of the judges for the Asean Property Awards, eyes a property in Cagayan de Oro City which is the first condominium development in the city.

He visited the Philippines in September 2014 to experience first-hand CdO’s premier green condominium development, Primavera Residences.

Shlaen told Powerplay that he was impressed by Primavera’s modern eco-friendly condo concept despite being located in a secondary city. It’s a move, perhaps a trend, which he and his Singaporean clients would put money into.

“The reality is that Primavera is of exceptional quality and the strategy of building condos in the Philippines secondary cities is worth looking into for investors,” Schlaen said.

Italpinas Euroasian Design and Eco-development Corporation (ITPI) is an Italian-Filipino company that designs and develops sustainable property developments nationwide and Primavera Residences, its flagship development in CdO, recently won in the 2014 Asia Pacific Property Awards in Kuala Lumpur, Malaysia.

“It’s a chance for the country to get some real foreign investors, and any positive views about the country should go viral,” Shlaen emphasized.

Alexander Karolik Shlaen visited Primavera Residences as guest of honor during the topping off ceremony of the building’s second tower.

Do you want to know more good news about the property? Click here.