Xavier University Marketing Students’ Project to Feature Primavera Residences

Primavera Residences is honored to have been chosen as one of this semester’s major projects for Xavier University’s Marketing Management 61 class.

“Since real estate is new to this curriculum, I want them to experience the best of the best… Primavera Residences tops my list,” says Ms. Dorothy Echano, Marketing Management professor.

Currently, there are about 180 marketing students who are grouped into 5 to 8 members. Each group is provided with different target markets to focus on. The goal is to be able to capture their respective market segments through a well-designed online marketing campaign.

On September 4 and 5, the participating students visited Primavera Residences for an orientation on the building’s green features and high-performance design. To present Primavera Residences is PR and Marketing Manager, Ms. Jane Montebon Duterte and Sales Manager, Mr. Franz Enriquez.


Jane Duterte, PR & Marketing Manager during one of the sessions with the Marketing students

orientation2Franz Enriquez, Sales Manager of Primavera Residences talks about the green property

Smart Communications was also present during the orientation to discuss their newest postpaid plan as part of a marketing collaboration with Primavera.

For this semester’s project, the marketing students are tasked to create a campaign that would stir the interests of different target markets. Their respective outputs are online photo essays and blogs that will present the unique value proposition of Primavera Residences. These photos will then be exhibited at the Primavera Residences booth in SM City Cagayan de Oro beginning September 15, 2014 until the end of the month.

From September 6-11, they will be visiting the building to experience first-hand the different features of Primavera Residences. Also scheduled during these dates are the different photo shoots and ocular visits.

Among 24 entries, there will only be four winners who will win an overnight stay at Primavera Residences’ 2-bedroom units.The prize includes free use of amenities and other freebies.

About Primavera Residences

Primavera Residences is a green mixed-use property located in Uptown Cagayan de Oro comprising of residential, commercial and office units for rent and purchase. All units at Tower 1 are ready for occupancy. The building’s Tower 2 is slated to be completed later this year. Because of its unique design and green features, it recently won an award in the 2014-2015 Asia Pacific Property Awards held in Kuala Lumpur for Best Mixed-Use Development in the Philippines.

For any inquiries on upcoming fun activities and contests at Primavera Residences, call (088) 880-5002, 0917-794-2221 or visit www.primaveraresidences.com